Step into the heart-pounding world of airsoft with our immersive activation experience. Participants will test their skills in a thrilling target challenge based on areas within the Fortnite map and witness captivating demonstrations of airsoft weaponry in action.

With state-of-the-art airsoft guns provided by our brand partners, guests will test their skills in competitions and games to win cool prizes, while getting expert advice and guidance from the pros.

The Airsoft Experience is designed to appeal to the seasoned veteran or a curious newcomer and everyone in between. This immersive activation promises an unforgettable experience filled with action, camaraderie, and the thrill of hitting your mark.

The Gaming Inspired Canteen will be branded with oversized props and stylized food and drinks themed from the game – including the “Food Fight” backdrops and featuring trucks like the Pizza Pit and Snow Cone, wrapped to match the versions fans love.

At the center of the canteen, we will have a sushi-style conveyor belt where fans in a rush can get grab-and-go specialty plates before heading back to the tournament arena.

Packaged good brands and beverage brands can activate in a fun and useful way, while also getting social media brand impressions.

The Creator Studio will be a set of studio spaces for content creators, influencers, and professional gamers to collaborate, create, and produce engaging content for their online platforms right from the festival floor. Creators can choose from many virtual sets pre-designed for their videos, podcasts, and social posts with green screen, props and other equipment that will be provided.

A great opportunity for potential brand partners, our creator studio space is where we will have our featured streamers and content creators make guest appearances within our broadcast. We will have a lineup of special features, interviews and b-stream running from the booth as well as inviting fans the chance to meet their idols within this space.

Instead of the traditional meet and greet we will have video booth sessions where fans can capture a hyper stylized video of their celebrity moment.

Directly immersing fans into the game, the Glider Drop will capture guest’s experiences on video to share on their social media.  

Participants will choose from several outfits to wear, choose a digital backdrop and get strapped into a Glider and zip across a track in front of a large green screen while our video team captures their performance. Different props, music, and easter eggs will customize the content creating a sharable content piece.

This is an amazing opportunity for brands to leverage and present a fully-immersive and viral brand activation.

Future Play & Peoria, Illinois presents:

Collegiate Esports Showdown

National Rocket League Challenge Competition

Online Showdown Qualifiers Tournament:

• 512 teams / 1,536 players
• $50,000 USD in cash prizes

Top 32 Teams of the Online  Showdown Qualifiers will Score:

• Flights for the team + Alternate and Coach/Manager
• Meals & Accommodations
• Tournament & Brand Partner Swag
• Gear 
• Merchandise
• VIP Access to the Music Festival & Activation Show

The Future Play Collegiate Esports Showdown Finals will be 3 days of live action, on stage and streamed, exhilarating Rocket League gameplay, plus concerts and entertainment, all in Peoria, IL.

This Lounge is a vibrant and nostalgic haven, reminiscent of the golden age of gaming. As you step inside, the ambiance immediately transports you back to the 80s and 90s, with neon lights, colorful pixel art, and upbeat chiptune music setting the mood.

The lounge is divided into different sections, each dedicated to a particular era or theme of retro gaming. Classic arcade cabinets line the walls, featuring beloved titles like Pac-Man, Space Invaders, Galaga, and Street Fighter II. The authentic joysticks and buttons click and clack as players immerse themselves in timeless gameplay.

We will build a Remote Control Car Racetrack and invite fans to compete against one another to win exclusive prizes. The RC track will be designed based on maps from the game and include easter eggs around the track. We will capture the winner crossing the finish line with a fun sharable video. This will be another great opportunity for partners to activate and immerse their brand with targeted audiences.

The Future Play Collegiate Esports Showdown tournament and performance stage will be a breathtaking highlight of the weekend in which competitive gaming, technology and concert production collide to create the ultimate fan entertainment experience. The multi-tiered stage will rise to support three massive, oversized LED walls with insane CG & GFX, theatrical lighting, lasers, pyrotechnics, CO2 jets, multiple stage effects, and thundering concert sound all triggered by the competitors’ Rocket League gameplay.

The next level stage and production will offer brand partners amazing and unique large format branding opportunities while delivering an enhanced experience for both the live audience and streaming viewers worldwide.

The multi-day weekend main stage experience will include:

• MC Host & Celebrity Commentator presenting the Collegiate Esports Showdown Rocket League Challenge Competition.
• Onstage panels where fans can hear from developers, get top tips from pros, and see
• Interviews of their favorite celebrity gaming influencers.
• Live DJ performances
• Cosplay characters
• Dance exhibitions
• Audience games and giveaways

Each day, during tournament intermission there will be a special Celebrity Exhibition Match with A-list music stars competing head-to-head in both current and retro games. The main stage will include live performances throughout the weekend highlighted by a headlining music showcase to end the first day with a bang.

Come and shop all the props in this custom-built shopping pop-up. We will feature limited edition merchandise made exclusively for the event and well as customization stations where fans can choose patches and pins to plus up their fit.

Utilizing a fun designer to create a unique boutique, taking vintage clothing and adding Fortnite flourishes for individualized, one-off pieces, the shop will also offer an array of classic items like hats, tees, bottles, and bags. There will be multiple brand and product partner booth activations and merchandising opportunities inside the Star Mall as well.